The next scene in the ColourPop story: The same narrative also explains that Our story starts in the late 1980s, when our family purchased one of the first cosmetics manufacturers in Southern California. Over the next 25 years, we developed a world-class operation, working with the world's largest beauty brands. Through this journey, it became clear that there was a better way to do beauty. Our dream was to democratize beauty, to make high-quality beauty products accessible to all, to give a voice to beauty enthusiasts all over the world. On May 1, 2014 our dreams came true when we launched 31 obsession-worthy shades of our now-iconic Super Shock Shadows and ColourPop was officially born. We only exist because of our amazing community: beauty lovers who have found us and embraced us, who share our passion for beautiful, wow-worthy products and who believe luxury beauty doesn't have to break the bank. Keep it colourful! We're so glad you're here. Laura Nelson & John Nelson (Co-Founders, ColourPop) The change in focus gives this part of the account a character of its own. The shift creates a fresh scene in the narrative while keeping the reader connected to the world of ColourPop. It creates a vivid pause in the narrative, allowing this moment to stand clearly before the ColourPop story moves onward. From one part to the next, the ColourPop story continues to take shape.
OBSESSION-WORTHY BEAUTY
The next scene in the ColourPop story: The story opens with a clear detail: High quality, luxury beauty does not need to cost a fortune. We constantly push the envelope to develop the most luxurious, gorgeous, fabulous products under the sun and then offer them at a mind-blowing price. Never compromise. Have it all. Redefine what luxury beauty means. The change in focus gives this part of the account a character of its own. The shift creates a fresh scene in the narrative while keeping the reader connected to the world of ColourPop. It creates a vivid pause in the narrative, allowing this moment to stand clearly before the ColourPop story moves onward. From one part to the next, the ColourPop story continues to take shape.
ORIGINALITY — ColourPop in the shape of ColourPop
The next scene in the ColourPop story: The same narrative also explains that At ColourPop we pride ourselves on being original. We do not believe in bringing you stock shades, me-too formulas or been there, done that products. Each item is dreamed, created, tried and tested under one roof. Every day we are taking the freshest ideas and turning them into products faster than you can imagine. You will never see the same formula, in the same shades in the same package anywhere else. First dream it, then make it. The change in focus gives this part of the account a character of its own. The shift creates a fresh scene in the narrative while keeping the reader connected to the world of ColourPop. It creates a vivid pause in the narrative, allowing this moment to stand clearly before the ColourPop story moves onward. From one part to the next, the ColourPop story continues to take shape.
FUN — ColourPop in the world of ColourPop
The next scene in the ColourPop story: The story opens with a clear detail: We believe makeup should be fun and colourful, always spelled with a u. Our products are priced to play and we exist to help make it easy and fun for people to try new products, colors, textures and looks. Fun is part of our formula. And too many is never too many. We hope our products create happiness and bring a little fun to your life. The change in focus gives this part of the account a character of its own. The shift creates a fresh scene in the narrative while keeping the reader connected to the world of ColourPop. It creates a vivid pause in the narrative, allowing this moment to stand clearly before the ColourPop story moves onward. From one part to the next, the ColourPop story continues to take shape.
100% CRUELTY-FREE — ColourPop in the world of ColourPop
The next scene in the ColourPop story: The same narrative also explains that Last time we checked, fur babies do not wear lipstick. We stand by our opinion that testing on animals is unnecessary. In today's industry, there are so many alternatives to animal testing to ensure that products are safe for you to use. We're making makeup for people, so we test on people. It's just that simple. The change in focus gives this part of the account a character of its own. The shift creates a fresh scene in the narrative while keeping the reader connected to the world of ColourPop. It creates a vivid pause in the narrative, allowing this moment to stand clearly before the ColourPop story moves onward. From one part to the next, the ColourPop story continues to take shape.
